PANEL: SOCIAL SHARING DONE RIGHT
Is your company making use of Social Media and also Social Sharing appropriately? Since if you’re not certain, then the Panel conversation on Social Sharing Done Right, presented on Wednesday, May 7t h as component of the 2014 Digital Media Summit during Canadian Music Week, was the location to be.
Panelists dealt with present extreme principles that consisted of: “every little thing is concerning Live … the Power of Live”, and also the win-win concept that “Failure equals Data”; basic issues as “Bums In Seats” to the much more difficult “exactly what Benchmarks as well as metrics do you track?” were talked about. The session wrapped up with the Moderator asking Panel Members: “What’s the next best thing to occur?”
Robin Whalen: Well known for her commitment to the Canadian Marketing Association, where she is the Chair of the Digital Marketing Council, a participant of the Board of Directors, and also Vice Chair of the CMA National Annual Convention.
David Brown: Manages YouTube partnerships across Entertainment, Sports as well as Music. Prior to that, he got on the Corporate Development team at BlackBerry, focused on M&An and calculated investments.
Mark Dwyer: Mark has written eclectically, from retail leaflets and commercials for Prime Ministers to tray linings and TELEVISION advocate McDonald’s. As Director of Verbal Identity at Interbrand, he presently crafts brand name tales, creates names, and establishes voice and also messaging guides for a variety of customers.
Andy Levey: Director of Customer Relationship Marketing for Cirque du Soleil. Andy looks after all e-mail as well as social media techniques for the brand name, as well as resident programs in Las Vegas and also visiting programs throughout the globe.
Andrew Levine: Head of Partnerships & Communication Strategy at StumbleUpon and also 5by, accuseded of leading brand name assimilation chances with significant media companions. Andrew likewise leads communication technique, consisting of PR and also Social Media, across both attire.
John McCauley, currently looks after all Marketing, CRM, Digital Media as well as company advancement for the numerous brand names as Senior Director of Marketing at Maple Leaf Sports & Entertainment, one of the leading sporting activities as well as home entertainment business in the globe.
Brian Stewart, in his present position as CEO of Tribute Entertainment Media Group leads Canada’s most cutting-edge, award winning enjoyment advertising company. Under his leadership Tribute’s net initiatives have actually grown to a monthly audience of over 4 million customers. The site is among Canada’s leading activity picture home entertainment hubs.